There are colleges and universities that, for one reason or another find themselves stuck with outdated or underwhelming sports branding. Clumsy logos and generic mascots litter the country’s institutions of higher education. And while larger Alma Maters can afford to update and continuously evolve their athletic branding, smaller schools are forced to keep using the same old marks or find creative work-around alternatives to try and stay somewhat relevant.
That’s why I decided to perform some much-needed public service in the form of logo and brand updates to a few schools that I felt deserved a new look. In some cases, I reinvented the brand from scratch and in others just got a little spring cleaning. And though none of the colleges or universities for whom I volunteered my talents requested the effort, I had a lot of fun all the same.