You never know which projects are going to disappear forever, and which ones are going to take off in a way that you never imagined.

Years ago when I created the initial branding for Fermented Reality I certainly couldn’t have predicted the success the company would have or the opportunities it would provide for evolving and expanding the brand. Six years in and it’s still evolving. The latest expansion is a Bier Garten on the waterfront in Tampa.

Side note: I personally screen-printed those business cards, 4/2. I’ll never do that again.