The Florida Community Football Camp is a single-day camp experience for all Florida students ages 6-12. The goal of the FCFC is to give back to local communities in Florida and offer kids a chance to learn the game of football from a staff of positive, motivational former athletes. Focussing on sportsmanship and fundamentals the camp strives to reconnect the campers with the sport of football through a series of exercises, drills, and games at no cost.
I wanted to create a simple and bold identity for the camp that communicated its football focus as well as connecting it to the former Florida Gator athletes who run it. Using a palette inspired by the UF orange and blue, I created a monogram logo that utilized the initial letters of the camp and created the state of Florida within the negative space.