A strong brand is nothing if not consistent. After all, that’s why we create brand standards and logo usage guidelines that define Pantone® values and clear-space rules, amongst other things. It’s designed to be flexible when necessary but ultimately communicate to customers and partners the values of the organization it represents.

When it comes to internal branding and communications, however, it’s a whole different ballgame. The guidelines are set aside slightly so that the brand can stretch its legs. While these opportunities don’t come along all that often, I have been fortunate enough to work on various communications and design materials for a range of internal initiatives at Modo Modo Agency. Things like wall art, event logos, SWAG, and landing pages, you name it.