Native ads are more than just your average manipulative clickbait. They are exploiting your neurological tendencies and weaknesses and turning your own instincts against you.

This scroll-through piece explores the effectiveness of native ads and the very real science behind how they work. It demonstrates how our reading patterns affect where we look and which side of our brain certain ad types are targeting. The visuals I created are all designed to add to the viewer's understanding of the complex strategy behind these subversive ads.