Admittedly a departure in style from the majority of my other identity work, I had a blast working on the logo for Pips Parlour, a cozy board game bar/coffee house here in downtown Louisville. From its gaudy typography to the Victorian ornaments and extraneous flourishes, I love every curled line and intricate detail.

Normally the name of the game is simplicity. Boiling a brand down to a singular message and then creating an equally singular mark that tells the brand story in a clear and distinct voice. In this case, I asked the clients to trust me as I went in the complete opposite direction, adding more and more elements to the logo. The result is striking and captures not only the feel of the business but the taste of the owners.