Creating visual identities is an exercise in trust and communication. As designers we are charged with bringing someone else’s vision to life, and at times, that can be a tricky proposition. It’s a delicate balancing act of maintaining creative freedom and meeting client expectations.

Luckily the founder of the Resonant Light Theater Project was willing to strike that balance with me. Every aspect of this identity project was a collaboration, from the imagery and illustration of the lighthouse to the hand-made feel and weathered textures. Every new decision reinforced the previous one, and the logo ended up in a place neither of us would have arrived at on our own.