Sometimes a name alone can inspire a concept. That was the case with Stone Fox Designs. Capturing the instant visual associations of the sleek, flowing silhouette of the fox as well as the sensory perceptions of stone as a material, the name challenged me to create a mark that lived up to expectations set by its name.

As I worked through various concepts I kept coming back to the combination of type and illustration as a means to express the contrasting elements of the name. In the end, I created a fox silhouette in profile, curving around to form a bold slab serif, then flowing back into itself and creating a tail within the counter of the letterform.