Women in Film Kentucky, or WIFKY, is an organization that strives to empower, connect, and support Kentucky women in the screen industries through community, networking, mentorship, and resource access. They hold industry networking events and are actively part of the local Louisville community.

Because the full name is a bit of a mouthful and doesn't really fit neatly onto any SWAG or marketing materials I leaned heavily into the acronym WIFKY. In this condensed state, it gives the brand an opportunity to be more expressive in it’s executions while providing a substantial footprint for the logo. When combined with the full text it connects the acronym to the full name and provides broader context for WIFKY as a brand that thrives on creativity and community.